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Paul Carroll Shoes

Comfortable orthotic footwear without compromising on style

Website re-design

The website was skinned with a full front-end re-design to modernise their existing framework. Key UI elements were also improved to streamline the online shopping experience for their customers.

Paul Carroll Shoes | Taran Dunn
Paul Carroll Shoes | Taran Dunn

New responsive framework

The existing website had basic responsive behaviour, however content did not always accurately resize or reformat. A key component of the re-design was to completely rebuild the site’s responsive behaviour, ensuring the site looks its best at any screen size.

Paul Carroll Shoes | Taran Dunn

Email marketing & social content

An additional part of the re-design, Paul Carroll’s email marketing templates and style guide were overhauled, which also involved the ongoing design & distribution of e-marketing campaigns, as well as producing content for their Facebook & Instagram feeds, keeping their customers up-to-date with the very latest that the brand has to offer.

Paul Carroll Shoes | Taran Dunn