Paul Carroll Shoes
Comfortable orthotic footwear without compromising on style
Aspiring for a stronger focus on their products, Paul Carroll’s product photography was pushed towards a more contemporary artistic direction, creating dynamic and detailed imagery to be used on everything from billboards and catalogues, to their website and social media channels.
The website was skinned with a full front-end re-design to modernise their existing framework. Key UI elements were also improved to streamline the online shopping experience for their customers.
New responsive framework
The existing website had basic responsive behaviour, however content did not always accurately resize or reformat. A key component of the re-design was to completely rebuild the site’s responsive behaviour, ensuring the site looks its best at any screen size.
Email marketing & social content
An additional part of the re-design, Paul Carroll’s email marketing templates and style guide were overhauled, which also involved the ongoing design & distribution of e-marketing campaigns, as well as producing content for their Facebook & Instagram feeds, keeping their customers up-to-date with the very latest that the brand has to offer.