Redfoot Youth Theatre
Branding a cutting edge youth theatre company
Each year brings with it a new season of productions, from classic texts to original scripts. Each production, all unique in their own way, was visualised into a set of artworks that represent the season as a whole, and each show’s story and thematic elements respectively.
The theatre adopted an extensive print advertising strategy, meaning each shows design need to be adaptable to any number of printed touch points, such as posters, flyers and catalogue-style programmes.
A new component to the theatre’s advertising strategy, the website was designed to provide essential information about the theatre’s productions for the general public and membership information for the students. The website’s design facilitated regular visual content updates, always showcasing the latest creative works from the theatre.