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White Chalk Road

Revitalising Australia’s longest-running search marketing agency

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Balancing content & design

Given their focus on SEO, the website houses a large volume of written content, which meant pages could easily overwhelm by their sheer size. The design focuses on a clean, minimalist presentation, helping the content be broken into more digestible chunks. Accompanied by new photography and visuals that reflect the business’ human-centric philosophy, the new website brought a much needed update to the brand’s visual design language.

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Modular design system

As White Chalk Road continually optimise their website, their web content is constantly changing to keep up with industry trends and evolving search habits. A custom layout system was built, allowing editors to quickly build and modify pages with ease. Like a mini page builder, these dynamic modules allow editors to produce varied layouts to suit their content while maintaining visual consistency on the front-end, ensuring the design remains responsive, accessible and eye-catching.

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